--- title: "Telecoms Index 2020: Data price cut provides temporary relief" description: "Telecoms Index 2020: Data price cut provides temporary relief for Vodacom’s Net Sentiment" --- [Skip to content](https://dataeq.com/resources/reports/vodacom-data-pricing-analysis/#main-content) [![DataEQ Logo](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png?width=120&height=43&name=DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png)](https://dataeq.com/) - [About](https://dataeq.com/about-us) - Solutions Show submenu for Solutions - [Marketing](https://dataeq.com/solutions/marketing) - [Risk & Compliance](https://dataeq.com/solutions/compliance-and-risk) - [Customer Experience](https://dataeq.com/solutions/customer-experience) - [Customer Service](https://dataeq.com/solutions/customer-service) - Data Labels Show submenu for Data Labels - [Sentiment](https://dataeq.com/labels/net-sentiment) - [Topics](https://dataeq.com/labels/topics) - [Finfluencer](https://dataeq.com/labels/finfluencer) - [Conduct](https://dataeq.com/labels/conduct) - [Risk](https://dataeq.com/labels/risk) - [Journey](https://dataeq.com/labels/journey) - [Channels](https://dataeq.com/labels/channels) - [Priority](https://dataeq.com/labels/priority) - [Vulnerability](https://dataeq.com/labels/vulnerability) - Resources Show submenu for Resources - [Reports](https://dataeq.com/resources/reports) - [Quarterly Insights](https://dataeq.com/quarterly-insights-reports) - [Case Studies](https://dataeq.com/resources/case-studies) - [News](https://dataeq.com/resources/news) - [Knowledge Base](https://dataeq.com/knowledge-base) - Agentic AI Show submenu for Agentic AI - [AI Agent](https://dataeq.com/agentic-ai-agent) - [AI Agent Assessment](https://dataeq.com/agentic-ai-customer-service-assessment) - [What is DataEQ's AI Agent?](https://dataeq.com/what-is-the-dataeq-ai-agent) - [DataEQ Consulting](https://dataeq.com/consulting) - [Careers](https://dataeq.com/careers) Open main navigation Close main navigation - [About](https://dataeq.com/about-us) - Solutions Show submenu for Solutions - [Marketing](https://dataeq.com/solutions/marketing) - [Risk & Compliance](https://dataeq.com/solutions/compliance-and-risk) - [Customer Experience](https://dataeq.com/solutions/customer-experience) - [Customer Service](https://dataeq.com/solutions/customer-service) - Data Labels Show submenu for Data Labels - [Sentiment](https://dataeq.com/labels/net-sentiment) - [Topics](https://dataeq.com/labels/topics) - [Finfluencer](https://dataeq.com/labels/finfluencer) - [Conduct](https://dataeq.com/labels/conduct) - [Risk](https://dataeq.com/labels/risk) - [Journey](https://dataeq.com/labels/journey) - [Channels](https://dataeq.com/labels/channels) - [Priority](https://dataeq.com/labels/priority) - [Vulnerability](https://dataeq.com/labels/vulnerability) - Resources Show submenu for Resources - [Reports](https://dataeq.com/resources/reports) - [Quarterly Insights](https://dataeq.com/quarterly-insights-reports) - [Case Studies](https://dataeq.com/resources/case-studies) - [News](https://dataeq.com/resources/news) - [Knowledge Base](https://dataeq.com/knowledge-base) - Agentic AI Show submenu for Agentic AI - [AI Agent](https://dataeq.com/agentic-ai-agent) - [AI Agent Assessment](https://dataeq.com/agentic-ai-customer-service-assessment) - [What is DataEQ's AI Agent?](https://dataeq.com/what-is-the-dataeq-ai-agent) - [DataEQ Consulting](https://dataeq.com/consulting) - [Careers](https://dataeq.com/careers) Request a demo # Telecoms Index 2020: Data price cut provides temporary relief for Vodacom’s Net Sentiment \_\_\_\_\_\_\_\_\_\_\_\_\_\_ #### 2020 ### Consumers largely negative towards network’s data pricing Following investigations by the Competition Commission that found pricing was too high, South African telcos agreed to reduce data prices. In April, Vodacom released their updated data bundle prices. DataEQ assessed the consumer response to data prices at the network by analysing social media conversation about Vodacom from 1 January to 30 April 2020. In total 314 247 social media mentions were collected, of which 13 965 were evaluated for sentiment and conversation topics by DataEQ’s trained Crowd of human verifiers. ### Price cut announcement provides temporary Net sentiment relief Vodacom’s negative monthly Net Sentiment score improved in March with a rise in consumer positivity following the network’s announcement that it would be making cuts to data pricing. The following month, when the new prices were introduced and implemented, Net Sentiment sank below pre-announcement levels. ![2020-05-27-vodacom-pricing-study-net-sentiment](https://dataeq.com/hs-fs/hubfs/images/news/2020-05-27-vodacom-pricing-study-net-sentiment.png?width=514&height=412&name=2020-05-27-vodacom-pricing-study-net-sentiment.png) ### Consumers say Vodacom data remained unaffordable In response to new data prices released in April, consumers were disappointed that only certain bundles’ prices had been reduced. Some consumers claimed other bundles had become more expensive. In general, most consumers believed Vodacom’s data was still overpriced despite the network’s claims of price slashing, particularly when it came to shorter validity bundles. The increased data needs of consumers during the Covid-19 lockdown appeared to drive further dissatisfaction with Vodacom’s data prices in April. It’s likely that data pricing remains an emotive issue for pressured South African consumers, as many continue to learn and work from home during the lockdown.   --- Label your data with confidence and safety ![ISO IEC 270012022 Logo-1](https://dataeq.com/hubfs/ISO%20IEC%20270012022%20Logo-1.png) ![gdpr-logo](https://dataeq.com/hubfs/gdpr-logo.svg) ![popia-logo](https://dataeq.com/hubfs/popia-logo.svg) ![pdpl-logo](https://dataeq.com/hubfs/pdpl-logo.svg) ***About us***   [Our company](https://dataeq.com/about-us) [Contact us](https://dataeq.com/contact-us) ***More info***   [Careers](https://dataeq.com/careers) [News](https://dataeq.com/resources/news) ***Privacy***   [Privacy policy](https://dataeq.com/privacy) [Privacy policy UK](https://dataeq.com/privacy-uk) [Terms & conditions](https://dataeq.com/terms-and-conditions) ***Let's connect***   [contact@dataeq.com](mailto:contact@dataeq.com) ***Login***   [Analyse](https://analyse.dataeq.com/api/login) [Engage](https://engage.dataeq.com/) [![DataEQ\_Logo\_FOR USE ON LIGHT BACKGROUND.png (1)-1](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png?width=100&height=35&name=DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png "DataEQ_Logo_FOR USE ON LIGHT BACKGROUND.png (1)-1")](https://dataeq.com/) Copyright © 2026, DataEQ